as the 1940s was filled with appeals to patriotism, the 2020s is flooded with companies capitalizing off re-invigorated environmental awareness and health consciousness.
in the 40s, lucky strike changed their iconic green packaging to white accompanied with the advertising campaign “lucky strike green has gone to war”, claiming the copper-containing color was better suited to aid the war efforts. lucky strike soon became one of the best selling cigarette brands with their sales skyrocketing 40%. in reality, the change was made because they thought a white, modern look would be more appealing to women, but their appeal to patriotism was a perfect marketing opportunity.
Perhaps they could use a contemporary campaign: “Lucky Strike Cigarettes: The Plant Based Alternative to Vaping"
